ABOUT THE ANTI-DRUG CAMPAIGN

Goal

To contribute to safer and healthier communities through coordinated efforts to prevent use of illicit drugs.

Objectives 

To prevent youth from using illicit drugs by enhancing their awareness and understanding of the harmful social and health effects of illicit drug use.

To equip parents and other adult caregivers with the tools they need to raise drug-free children.

Slogan

“Drugs Wreck Lives”

Hashtag

#drugswrecklives

Major Activities 

Mass media campaign with two components, one targeting youth aged 13 to 23 and the other targeting parents of youth aged 13 to 17.

Programs

Narratives (victims, family and relatives to victims, doctors, lawyers, police, Researchers)

Youth Outreach (Speaking opportunities – Quiz and debates, lecture series- workshops and conferences, counsellors, doctors and police, competition –  sports and Quiz, music and comedy). 

Parenting education and sensitisation (Group meetings, home visits and mentoring)

 Duration

2 years

Communication channels 

Social media, radio, television, web and print materials   

Key Beneficiaries 

Youth in general, Parents of young people and the community.

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